Thanks to popular shows like “Heeramandi: The Diamond Bazaar,” “The Great Indian Kapil Show,” and “Amar Singh Chamkila,” India has become the third-highest country for revenue growth on Netflix in the second quarter.
Netflix shared its earnings for the second quarter of 2024 on Thursday, highlighting the strong performance of Indian content alongside international hits like “Bridgerton 3,” “Baby Reindeer,” the Korean drama “Queen of Tears,” and movies like “Hit Man” and “Under Paris.”
India and the UK have had particularly successful years, according to Netflix. In the second quarter, India ranked second in terms of new subscribers and third for revenue growth, driven by shows like Sanjay Leela Bhansali’s “Heeramandi: The Diamond Bazaar,” which had 15 million views, making it Netflix’s biggest Indian drama series ever. Imtiaz Ali’s biopic “Amar Singh Chamkila” also performed well with 8.3 million views. Other successful Indian titles included Kiran Rao’s “Laapataa Ladies” and Ajay Devgn’s horror drama “Shaitaan.”
From the UK, “Baby Reindeer,” which received 11 Emmy nominations, was a major hit with 88.4 million views. Other popular UK shows included “The Gentlemen,” “One Day,” and “Fool Me Once,” which stayed on Netflix’s global top 10 TV list for several weeks.
In 2024, Netflix’s upcoming lineup for India includes non-fiction shows like “Modern Masters feat. SS Rajamouli,” “Nayanthara: Beyond the Fairy Tale,” and “Yo Yo Honey Singh.” In the fiction category, highly anticipated returning titles are “Yeh Kaali Kaali Ankhein” season two, “Phir Aayi Hasseen Dillruba,” “The Great Indian Kapil Show S2,” and the third season of “Fabulous Lives Vs Bollywood Wives.”
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