In a significant development in the media landscape, Rajat Sharma, the esteemed chairman of India TV, has been re-elected as the president of the News Broadcasters & Digital Association (NBDA) for the 2024-25 term. The announcement came during a pivotal board meeting where Sharma addressed pressing challenges confronting the news broadcast industry today. Emphasizing the growing threats to media credibility, Sharma highlighted the urgent need for unified action to safeguard the integrity of news reporting amidst increasing attacks from certain sectors of digital media.
Addressing the assembled members of the NBDA, Rajat Sharma expressed grave concerns over the concerted efforts to undermine the credibility of news broadcasters. He pointed out that a segment of digital media platforms is being weaponized to launch relentless assaults on journalists and news organizations. “There is a concentrated effort to discredit the news broadcast industry,” Sharma declared, urging collective efforts to combat this growing menace.Sharma underscored the harsh realities faced by journalists, editors, and reporters, who often operate under intense pressure due to persistent threats to their credibility. “Our editors, anchors, and reporters are being targeted. They are working under tremendous pressure as an ecosystem has been created to consistently threaten their credibility,” he stated. Sharma stressed the pivotal role of NBDA in ensuring a fearless environment where journalists can deliver unbiased news without fear of reprisal.Moreover, Sharma outlined his vision for the NBDA’s role in the coming term, focusing on enhancing support mechanisms for journalists, promoting ethical journalism practices, and advocating for policies that safeguard media freedom. “It is our responsibility to ensure that they get a fearless atmosphere to deliver fair news,” Sharma affirmed, calling for solidarity among NBDA members to confront the challenges ahead.
As Rajat Sharma assumes his renewed tenure as president of NBDA, the industry looks toward a future marked by resilience and proactive defense of journalistic integrity. The re-election underscores confidence in Sharma’s leadership amidst turbulent times for the news media. With his impassioned plea for unity and action against threats to media credibility, Sharma has set a clear agenda for the NBDA to uphold the principles of free and fair journalism. As stakeholders across the industry reflect on Sharma’s remarks, the call for a united front against misinformation and attacks on press freedom resonates as a pivotal imperative for the future of news broadcasting in India.
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