There has Been a pertinent felt need to regulate the streaming content of the Broadcasting power houses which of late have entered into those precarious domains where effective certification process was found to the only singular measure which could restore the sanctity of the socio- cultural- political life in its broadest context..
And the Policy draft to this effect has not only fulfilled the long standing measure to contain peculiar forms of content which would stimulate racial, religious , regional and likewise the linguistic differentiations coupled with eventual discriminations and create a void in the progressive society leading to chaos all across..
India introduced a new draft broadcasting law to regulate the sector that will also apply to streaming giants such as Netflix, Disney and Amazon and calls for formation of individual content evaluation committees. Netflix and Amazon have become hugely popular in India, which is set to grow into a $7 billion market for the sector by 2027, according to Media Partners Asia. Top Bollywood stars feature in online shows, some of which have faced criticism from lawmakers and the public for scenes deemed vulgar or offensive to religious sentiments. Every broadcaster or broadcasting network operator must establish a Content Evaluation Committee (CEC) with members from various social groups,” stated the draft law document, which is open for public consultation for 30 days. The proposal however comes at a time of increasing scrutiny of streaming companies in India over content-related issues. It has been reported earlier that the ministry had privately told Netflix and other streaming services that their content should be independently reviewed for obscenity and violence before being shown online. Though all films in Indian cinemas are reviewed and certified by a government-appointed board, streamed content is not . Under the new proposed law, the federal government “can define the CEC’s size, quorum, and operational details” and only those shows shall be broadcast that are “duly certified” by such a committee, the draft law stated.
The Ministry of Information and Broadcasting in bringing forth this vital regulation has scripted a novel arena of broadcasting based purely on the genuineness of matter without deliberate attempts at inducing schisms in the society at large but inaugurating a newest era of truth , trust and tranquility in the domain of Broadcasting the cardinal content for communal wellbeing.
Discussion about this post